Namu and Authenticity

    My Lucky Peach finally made it home. It took only one month from the time I placed the order, and just when school started and me getting buried beneath ten miles of homework. But I’ve taken a peek every now and then at its colorful albeit tiny pictures of ramen (this first issue is all about ramen) and gorged in the fourth article while waiting for the bus. This is the bad thing about food magazines (or anything serial and food related, except cookbooks): it’s so easy to read it’s addictive, I can’t even fall asleep reading it, then I get sleep deprived. So I never buy them. But Lucky Peach is different: it’s recommended by a friend, subsequently ordered by two other friends, all of whom have highly experienced and respectable tastes; what I can do? I haven’t finished the entire thing, but the fourth article is a good one. Good enough to console myself for surrendering to peer pressure. In hindsight, it’s one of the highlights of the lunch we shared at Namu. (Not that the magazine is in any way related to Namu, Rob just showed it to us while we were eating at Namu.)

    The other two highlights were some kind of pickled onion and the gochujang (고추장) for the bibimbap. The pickled onion, the best of the four kimchi/pickle varieties, tasted crisp, thorough, and to the point; the gochujang was nutty with a light fruity hint. Namu also had the presentation going for it: from the sparsely spaced tables tucked along the walls to the petite tea cups and blue-and-white serving bowls, the whole place uttered cuteness. The main courses, however, sparked more discussion than compliments among us four, mainly surrounding authenticity.

    Of course, Namu is not about “authentic”. It is Chef Dennis Lee’s “cutting edge new California” interpretation with a Korean influence, evident by the appearance of english muffins and tortilla alongside kimchi relish. Depending on your definition of authenticity, authentic Korean food may be hard to come by 8000 miles from Korea, but the authentics can evolve (as they have always been), and I’m all for fusing ingredients to spread the scope of an ethnic cuisine. In fact, I wish Namu had fused more ingredients together. It’s not the english muffin, the tortilla or the chorizo that made me skeptical looking at the menu, it’s the lonely and repetitive incorporation of kimchi in almost every single dish.

    There is a whole lot more to Korean food than kimchi, and baechu kimchi at that. Simply adding the fermented cabbage on a hamburger bun or laying it next to the steak doesn’t give the dish any more Korean background than adding sausage making it German. Namu would be more accurately described as “cutting edge new California with kimchi”.

    The other unsettling point for me was the available choices. We went as Korean as we could, which was easy because there were only two Korean dishes on the menu, and got kimchi fried rice, dolsot bibimbap and two sizzling okonomiyaki, not because it sounded the most interesting but because Japan is right next to Korea. Now, bibimbap, although loved by many non-Koreans and as representative of Korean menus in America as McDonalds representative of America outside America, seems a bit lackluster as a “restaurant” item. It’s not wild enough to be “California”, and it’s not complicated enough to be “Korean”. Not to mention that our hostess mixed the rice so much for so long that there was barely any time left for the rice crust to form, or perhaps the dolsot wasn’t hot enough. The kimchi fried rice didn’t convince me. The okonomiyaki, made Korean by the kimchi touch, erred on the salty side but was arguably the best piece of the three.

    Would we have had more excitement had we tossed the Korean concept and gotten the loco moco or the egg sandwich? But without the Korean concept, what makes the Namu brunch different from the other hundreds one could get in the Inner Richmond? I’m not sure.

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    4 comments to Namu and Authenticity

    • I am addicted to bibimbap. Every time I go to a Korean restaurant, I tell myself to order something different, but I just can’t resist my old favorite.

    • Bob

      I was a little disappointed with Namu, but, I believe this was in part, due to expectations and assumptions that I brought with me. I suspect I will go back with a more open mind and see what I think. I fall trap to this all too often. I was quite happy with the company I dined with though. That Lucky Peach is a good read.

    • Mai

      @Carolyn: hehe, bibimbap is kinda like pho in that way, I’ve never had a bad bibimbap, and I feel up for it anytime. So you must know where to get the best bibimbap in town. 🙂

      @Bob: yes, I was very happy with the company too. 🙂 I had assumptions too before I came, and unless the same company would like a revisit and a reunion there, I don’t think I would go back, mainly because I don’t know what else to order. I still haven’t had time to read more Lucky Peach!

    • Bob

      You could stop studying brane theory and work on noodles theory.

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